Gregg Zuman, co-founder of the New York City Pedicab Owners’ Association and owner of Revolution Rickshaws, a pedicab rental company, aims to prove that not all pedicab drivers exploit tourists. After leaving his corporate job at JPMorgan, Zuman became a “pedicab practitioner” ten years ago and takes pride in his work. While recent regulations under the Bloomberg administration have reduced scams and removed dishonest drivers, Zuman and other dedicated drivers like Dale McMillian focus on providing genuine, enjoyable rides. Zuman emphasizes the importance of verbal negotiation in the business and the satisfaction of making customers happy, seeing his work as a way to improve the city.
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https://www.newyorker.com/business/currency/how-we-roll-pedicabs-in-the-city